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позволь миру увидеть тебя
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пространство этики, эстетики и живых смыслов
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Visual communication
We're here to put a dent in the universe. Otherwise, why else even be here?
Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to other methods.
At Simple Things, we believe eyewear is more than just vision — it’s style, confidence, and self-expression. Our curated selection features only authentic designer frames and premium lenses to help you look sharp and see clearly. We’re passionate about quality, service, and making sure every customer finds their perfect pair.
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Aether Manifesto
We don’t make accessories.
We create looks where glasses become part of your visual identity.
Aether is a space for self-expression, where your confidence meets our vision. No distractions—just you, your style, and the perfect frame.
learn more
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Our Philosophy
Form follows
 function.        Function
is you.
01
The Architecture of Light
We design frames like an architect designs a building: working with light, shadows, and proportions.
material
Acetate is not just colored plastic, but a stone we carve into shape. Metal becomes part of the structure, not merely a component.
02
Clear Vision
Lenses that sharpen the world for your eyes and for everyone who looks at you.
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Our Method
It’s not production. It's creation.
Each pair of Aether glasses goes through dozens of iterations on the path to perfection. We don’t add—we remove. Excess thickness, extra weight, unnecessary details.

What remains is the essence: pure form and a sense of lightness that words cannot capture.
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our team
A collaboration of architects, light artists, and engineers who believe glasses can be more than just optics.
back to the team
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Reviews
They Wear Aether
Here are some TESTIMONIALS from our customers eager to share their Aether experience
Gino Balerdi
Architect
"I spend my days in the metaverses, but I value the tactility of the real world. Aether is my assembly point...
Read Full Review
Meli Zilla
Artist
"I often tell my clients about the importance of healthy boundaries. My Aether glasses are my visual...
Read Full Review
Julian Chartier
Founder of an IT Startup
"My work is all about noticing details. Aether withstands the most critical eyes—nothing false...
Read Full Review
Ann Genot
Artist
"My work is all about noticing details. Aether withstands the most critical eyes—nothing false...
Read Full Review
Dan Black
Architect
"I spend my days in the metaverses, but I value the tactility of the real world. Aether is my assembly point...
Read Full Review
Viki Bloom
Artist
"I often tell my clients about the importance of healthy boundaries. My Aether glasses are my visual...
Read Full Review
At Simple Things, we believe eyewear is more than just vision — it’s style, confidence, and self-expression. Our curated selection features only authentic designer frames and premium lenses to help you look sharp and see clearly. We’re passionate about quality, service, and making sure every customer finds their perfect pair.
07
/
07
Studies of Light and Form
Our Lab of Ideas: Where Style Becomes Philosophy
Go to Blog
Emptiness as a Statement: The Power of Negative Space
How the Absence of Details Becomes the Defining Feature of a Look—and Why Minimalism Is Not About Modesty, but Confidence.
READ
Why Cellulose Acetate?
Why Did We Choose It? Not for its strength or cost, but for its tactile quality, depth of color…
READ
How Function Became the Highest Form of Aesthetics
Exploring how the principle “form follows function” shapes the way we design glasses today.
READ
КОДЕКС | МИССИЯ | ДУША
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